Design fails,users don't.

I'm Bahman, a senior product designer in Berlin. I design calm, trustworthy tools for complex operations: freight at Forto, procurement at HelloFresh, games analytics at Newzoo, and many more.

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Deviation reason requiredAdd a reason for each service before the ledger closes.

Door Carriage At OriginΔ −1,010.28 EURAdd deviation reason*Comments

Sea FreightΔ −84.75 EURAdd deviation reason*Comments

Forto · Web · Internal tool

Turning silent profit leaks into explained, approved decisions

Ops Managers at Forto had no structured way to flag, explain or approve a shipment that was losing money, so losses went unnoticed or ended up in Slack. I designed a ledger lifecycle for Faro, Forto's operations platform: clear statuses, a reason for every deviation, and approvals only when the numbers call for it.

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High severityStock shortage

Forecast swing by 400 units

Affected SKU: Creamy Pesto Dressing
Reason: Demand increase by 40%

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HelloFresh · Web · B2B

Reducing cost-per-box by 18% with one source of truth for procurement

HelloFresh buyers ordered ingredients through spreadsheets and disconnected tools. I initiated and led the strategy for one global procurement platform. Its MVP contributed to an 18% lower cost-per-box and saves each buyer about 10 hours a week.

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Newzoo · Web · B2B SaaS

Turning a 20-minute reporting task into one click

Comparing game launches took analysts at major publishers about 20 minutes by hand, and our main competitor did it for them. I spotted the gap, made the case for fixing it and designed a one-click solution that lifted our UMUX efficiency score from 71 to 86.

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MeuPlan on Android: a completed Tokyo trip summary, live translation between English and Japanese, and trip expenses against a budget

Personal project · Mobile · Android

Designing and building an Android trip planner in three weeks

After planning two trips abroad with AI chatbots, I turned the process into an Android app: answer a few questions and MeuPlan writes the whole itinerary, translates on the spot and tracks spending. I designed and built it in about three weeks with AI agents; it's now in closed beta on Google Play.

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People before pixels.

I started in graphic design and found my calling in a part-time support job for a pharmacy system built on DOS: solving real problems for real people through software.

Today I work at the meeting point of business strategy, systems thinking and AI, aligning teams around a shared vision so every product is purposeful and measurable.

5,220+minutes mentoring designers on ADPList

27countries my mentees come from

2K+songs made exploring generative AI

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